1M+
Views in 7 days for a product drop
$0
Paid ad spend
100s
New product comments
The challenge
A limited product drop with a seven-day window. Paid would have bought reach; it wouldn't have bought belief.
The system
Three story-led drop videos, hooks tested for watch-time, posted into the fan conversation instead of over it. Zero dollars of paid support.
The results
One million views in seven days, hundreds of new product comments, and a comment section that told the team exactly what to make next.
“A million views in a week with zero ad spend. The comments turned into a focus group we didn't have to pay for.”
