Work / DTC apparel · @intentions.apparel
Intentions Apparel.
From zero to a worldwide brand in four months.
50M+
Views in 4 months, from zero
85K+
New followers built
Sold out
Within a day of product launch
The challenge
No audience, no following, no history — a new apparel brand starting from an empty account in one of the loudest categories online.
The system
A hero story series built around the founder's narrative, scripted for retention, published relentlessly. Every video pointed at one thing: the drop.
The results
Fifty million views in four months from a standing start, eighty-five thousand followers built, and a first product launch that sold out within a day.
“We went from a completely new account to a worldwide brand in less than four months. I've never seen any other company produce results like this.”
